Ethical marketing in the spotlight

Companies employing ethical marketing tactics are increasingly in the spotlight. Web 2.0 technologies like Youtube and blogs are providing activists with a quick and affordable medium to get their message across. Other tactics also include guerrilla poster campaigns and large banners. FMCG companies are targeted with issues ranging from palm oil production to water purification.

Less plastic

Pepsi is introducing a plastic bottle with 20 percent less plastic. Green Biz 07/05/08

Adding carbon footprint to product labels

Tesco are taking steps to add the Carbon Footprint to product labels. Product will be labeled with greenhouse gas emissions per serving. Current items tested are orange juice, potatoes, light bulbs and laundry detergent.
The UK government-funded Carbon Trust provided emissions figures based on commissioned and published research.

Greenbiz 30/04/08

Evian’s green initiatives

Water companies are increasingly under the Green spotlight. Evian is taking action and has established three new environmental initiatives covering wetlands, water management and recycling. Greenbiz.com 25/04/08

The beverage industry challenge to turn green

Vending machines and commercial coolers relying on inefficient compressors and uses HFCs. Theses are some of the biggest challenges facing beverage companies to become green. GreenBiz

The march to eco-friendly products

Eco-friendly products are on the increase. Even with an economic downturn in the US, consumers are willing to pay more for a social responsible product such as energy-efficiency or reduced package waste. DMH 09/04/08

Higher food prices may turn attention to nutritious food

Analysts predict as food prices rise for less nutritious food, organic food may become more accessible to shoppers. NYTimes 02/04/08

Turning green

Americans are increasingly turning towards greener products. Progressive Grocer 19/03/08

The positives of global warming

“We always struggled to ripen Cabernet Sauvignon. In a few great vintages it would reach perfect ripeness. But in the last 12 or 13 years Cabernet has reached full ripeness virtually every year.” Decanter 12/03/08

Packaging and the environment

Research from The Nielsen Co. indicates that more than half of U.S. consumers would give up all forms of convenience packaging if doing so would benefit the environment.

Some of the findings:
• 58% of consumers surveyed would give up packaging designed for easy storing or stacking if beneficial for the environment.
• 55% of consumers surveyed would give up packaging used for cooking or re-sealable containers.
• 53% of consumers surveyed would give up on packaging designed for easy transport.